It is a known fact that the way in which we do business is changing at a rate of knots and being agile is key to any business that wants to remain relevant in the years to come. The SSQ journey has been one of constant change taking the company from doing primarily the design of exhibitions stands to large scale interior design work across both the retail sectors as well as the corporate sector. The company has also been actively involved in the design and build of brand activations. The company has thus decided to give as much focus on these growing areas as they have on the exhibition design and project management in recent years. This now positions the company as a turnkey space design company and as such, it was important to refine the branding and creating separate departments for each of the specialty areas.

When companies exhibit at an exhibition they are selling themselves and putting their brand on display. It is therefore only logical that the same amount of detail that goes into their exhibition stand now goes into their office space as well as the various activations they may do during the course of a year. This means that many companies will need three different design companies to handle all the various touchpoints. The new SSQ strategy creates an immediate point of differentiation as well as creating a huge value add to existing and future clients.

This strategic move has been met with great enthusiasm from existing and potential clients and a logical progression in an industry that continues to evolve. The new divisions in the company are as follow:

 EXHIBITION Space Creations.

SSQ specialises in the creation and installation of system and custom exhibition stands. Managing the project from start to finish, we will begin by taking your brief; conceptualising and creating an exhibition stand that meets your marketing objectives and communication requirements; keeping you updated throughout the pre-build process; assisting you with the completion of your exhibitor manual and forms; and being on-site with you during build and hand over of your completed exhibition stand.

INTERIOR Space Creations.

With well over 50 years of combined industry experience, and armed with an elaborate understanding of each Clients’ corporate identity and brand objectives, the SSQuad will design, project manage and install brand descriptive permanent interiors that display functionality and reflect purpose. SSQ has a successful track record with both national and international Interior clients, across various industries. We ensure we offer the best possible service all the way from inception to actual outfitting

ACTIVATION Space Creations.

Showcasing your product or service in the best light remains our chief priority! A creative, alluring and interactive activation can generate a significant amount of quality leads and valuable publicity for your brand, products and services. Applying the latest technology, SSQ provides lead capturing methods that ensure return on investment from your activation. Whether you’re displaying in various shopping malls, in different provinces, at the same time, or if you’re planning on hosting smaller activations, SSQ is here to assist.


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Phone +27 11 792 1241


About the author

About us:

The African Institute of the Interior Design Professions (IID) is the only professional body representing the Interior Design industry in South Africa. It operates nationally with representation in GautengKwaZulu-Natal and the Eastern and Western Cape.

The Institute is dedicated to establishing, promoting and maintaining expertise, professionalism, sound business practice and high standards throughout the industry.

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